Have you checked out our new logo? We used our down time to think long and hard about "MoBu Kids" - what is and what we want it to be. Those of you who were around 10 years ago when Monkey Business first opened (anyone? anyone?) may remember the original name. Unfortunately, it needed to be changed due to a pesky trademark dispute. It was shortened to "MoBu Kids" - get it? "Mo"nkey "Bu"siness.
But the question remains, what is MoBu Kids? What does it mean? We didn't want to change the name - a name that kids and families in Falls Church have grown to love. Perhaps if we were after world domination we could alter it slightly to "Mobile Kids" and send forth toddlers to rise up and conquer the indoor playground world. The MoBu Spouse suggested "Mo'Bile Kids" with an image of a baby spitting up, because c'mon. We've all been there.
It was time to call in professionals.
We reached out through our Her Corner network for suggestions and hooked up with Erika at Spring Insight. Erika and her team worked with us to get to the heart of MoBu Kids. We are an indoor playground. We are not a gymnastics studio. We want kids to dream. Be creative. Build castles and spaceships. Go camping. Drive trucks. Be a pirate.
They sent us this:
Except, of course, that it was too busy and too big and altogether too much for a logo. But it was *us*. They got us. Eventually that turned into this:
So there you have it. New location, new logo, new start. Same safe, fun, creative environment. We cannot wait for you to come play with us.